What is a coolhunter? Who is a coolhunter?
A coolhunter is a person who observes social tendencies. They normally must be in everywhere and take notes from everything that they think it will be a tendency, trying to be the most objective possible and trying to capture all the sensations that involve you all the time for decipher future behaviours.
In fact, they recopilate all kind of information because after that, exists an important work of explotation and investigation of probable tendencies and stiles in all type of areas.
Neverthless, there are diverses categories of coolhunters and they are not limited to influence to companies about what is fashionable or not, because they are not only working in fashions’s companies, they are also observing multiple sectors of consumption, such as decoration, art, design, publicity, etc.
In any case, althoug a coolhunter must be a creative person and to have a good intuition, they need to receive a complementary and multidisciplinary education in differents subjects. They must be constantly in everywhere anticiping new concepts and stiles of life trying to advance to the future discovering new forms of expressions in a world where to know what happens around you is, obviously, basic. That’s why they must be a polyvalent person with an important cultural formation to understand, to interpret or to anticipate themselves to any change.
Consequently, nowadays many multinationals companies have these sort of services because they want to know what the consumers are going to think about their product before it will be created. In fact, it’s a logical behaviour because they want to define their future client’s profiles and to control if their public will accept their products in the future for reduce economic risks. Obviously, this job is the way to help to create a product with greater security and, of course, they manage to persuade us and create us a necessity.... and remember that is, definitively, the final mission....
See you!
A coolhunter is a person who observes social tendencies. They normally must be in everywhere and take notes from everything that they think it will be a tendency, trying to be the most objective possible and trying to capture all the sensations that involve you all the time for decipher future behaviours.
In fact, they recopilate all kind of information because after that, exists an important work of explotation and investigation of probable tendencies and stiles in all type of areas.
Neverthless, there are diverses categories of coolhunters and they are not limited to influence to companies about what is fashionable or not, because they are not only working in fashions’s companies, they are also observing multiple sectors of consumption, such as decoration, art, design, publicity, etc.
In any case, althoug a coolhunter must be a creative person and to have a good intuition, they need to receive a complementary and multidisciplinary education in differents subjects. They must be constantly in everywhere anticiping new concepts and stiles of life trying to advance to the future discovering new forms of expressions in a world where to know what happens around you is, obviously, basic. That’s why they must be a polyvalent person with an important cultural formation to understand, to interpret or to anticipate themselves to any change.
Consequently, nowadays many multinationals companies have these sort of services because they want to know what the consumers are going to think about their product before it will be created. In fact, it’s a logical behaviour because they want to define their future client’s profiles and to control if their public will accept their products in the future for reduce economic risks. Obviously, this job is the way to help to create a product with greater security and, of course, they manage to persuade us and create us a necessity.... and remember that is, definitively, the final mission....
See you!
posted by Bluephie at 2:56 AM
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